Digital Marketing Foundations


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About this course | What you'll learn


private equity

Direct investments into private companies. Managers look to add value through improvements to operations. Private equity offers the potential for enhanced diversification and returns.

Private Debt

Any credit which is not traditional investment grade, sovereign or corporate debt. Examples of private debt include: senior secured loans, bonds, mezzanine loans, stressed and distressed opportunities.

venture capital

Venture capital is a category of private equity, which is focused on early-stage and emerging businesses that have high growth potential.

real assets

Physical assets that have real value, as they have substance. Examples include: commercial and residential properties, metals, art and equipment.

Course Requirements

Great question. The primary difference is that alternative investments are not pinned to the public market volatility. This may help lower your portfolio’s volatility, enhance your returns and thereby broaden diversification.

Who is this course for?

1. Low to medium liquidity 2. Assets live in both public and private markets 3. Low correlation to stock market


1. Typically high liquidity 2. Assets are traded on public markets 3. High correlation to stock market


Alternative investments are useful investment strategies for investors looking to diversify their portfolios from traditional funds.

Alternatives have a low level of correlation with traditional investments and are less exposed to the stock market which means they can mitigate volatility and be used as a way to reduce overall risk of your investment portfolio.

Like any investment, the rate of return for alternatives is not guaranteed, but there is potential for higher yields than that of traditional investments—especially during periods of low interest rates.

Because alternative investments are so diverse, you have plenty of opportunities, which are not accessible with traditional investments. Besides stocks and bonds, you can invest in real estate, your favourite NFL star, fine art or start-up business ideas.

A Quick Snapshot

Alternative assets industry predicted to hit US$14 trillion by 2023*

Private debt market is predicted to reach $1.4 trillion by 2023*

*Source: Preqin
^Source: EG

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