Google My Business
The SEO Secret
What is Google My Business?
It’s a free tool, which businesses can use to manage their online presence across Google, including Search and Maps. After verifying your business information, you’ll be granted a special section on Google, which provides your customers with useful information about your company.
The Rise Of Zero-Click Searches
Zero-Click Searches
- On-Page Information
Zero or No Click literally means that the information is being delivered to the user, without them having to click a link and be directed to a separate page.
- Saves Time
Showcasing information in this manor provides users with instant information, something Google loves.
Trend and importance
- Rising trend
When we look at the proportion of zero-click searches against paid and organic searches in Google, the trend favours zero-click.
Data provided by Jumpshot found that in June 2019, the majority of Google searches (50.33%) ended without a click on an organic or paid search result – in other words, 50.33% was zero-click.
- Optimized for mobile
On-page information provided through zero-click paid ads are being placed ahead of websites and other content, which people typically spend a fortune on, to rank at the top of page one.
“When we look at the rise of zero-click searches and what Google My Business offers, it's obvious that utilising it is the best kept SEO secret of 2020. Google have essentially built their own platform, with the primary goal of keeping your customers in their ecosystem and providing them with instant on-page information.
Why it's important
Local Intent
According to Hubspot, approximatley 46% of all Google searches have a local intent. This is where people are looking for products and services in their location.
Searches
According to STAT Analystics 93% of local searches now feature Google My Business listings.
Contact
According to Search Engine Land, 68% of people contact a business directly from search results. With Google My Business, these people are seeing very useful information about your business, without clicking anything.
Reviews
If you use Google My Business correctly, expect a massive up-tick in reviews.
How to Use it
- Information
Provide as much useful information as possible. Ensure it’s accurate and up-to-date. Things like location, website, opening hours and descriptions all help your customers learn about your business.
- Content
Use Google’s post functionality to share your content (blogs, posts and other useful information that helps your brand).
- Statistics
Google provides you with key metrics/insights – Look at this to find out how your customers are finding you. For example, you’ll be able to see how customers are finding you (search or maps), the areas your customers live in, the actions customers are taking on your information (visit your site, click onto photos etc) and if they are calling you.
- Reviews and Comments
Ask your customers for reviews and be sure to respond to them.
How we've used it and who we can help
More than just set and forget
- Better Visibility
One of our clients in the Venture Capital space saw a traffic uplift of 300%+.
- Crowd-funding
A client launching a social media app used it to leverage their crowd-funding campaign, which pulled in $1M of funding.
- More Leads
An architecture client lifted their lead generation by 100%.
who should use it
- Small to Medium Business Owners
If you own a Small to Medium business and want an online presence, this is for you.
We Solve Real Problems
what can we do for you?
Foundation Package
This is the starting point; we bring your business into the digital age and up to the baseline. We establish your landing page and social media accounts, as well as review your brand.
Star Gazer
The Star Gazer package is the perfect starting point after you’ve strengthened your foundation. We’ll provide you with hands-on technical support and measurable results. The key focus here is to establish and execute a sound strategy for your SEO and Social Media advertising
Astronaut
We build you a targeted campaign and launch you into space. This package encompasses content marketing and digital advertising to help you become visible to the world. Ultimately, you’ll generate more leads and boost sales.
Supernova
This package will allow you to track your leads through your sales funnel and convert them into paying clients. We combine online lead generation with digital marketing to deliver real customers. Furthermore, we provide customized video footage and personal brand development, to ensure your company is truly unique and can tell its story in the most captivating way possible. Lastly, this comprehensive package will see you work closely with one of Nebula Ventures digital marketing experts.
